WELCOME
Welcome to InsideOut, where understanding people comes first. We help organizations unlock insights that inspire change, drive sustainable growth, and build solutions that truly make a difference.
About us
Founded in 2021, InsideOut is a human-centered research and consulting firm that helps organizations better understand individuals and societies through social and market research, transforming this knowledge into solutions that drive change, improve lives, and promote sustainable development and growth.
Our Purpose
Inspire sustainable change, development, and growth by bringing human perceptions, needs, feelings, emotions, and expectations back to the center of decision-making. Make the world more human.
Our Mission
Helping organizations achieve their purpose sustainably through Human/Customer-centric research and solutions.
Meet our Founder
ERCÍLIA PEDRO
Founder & Managing Partner
More than 30 years’ experience in the fields of market and social research, marketing and communication.
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Lead over 40 market and social research projects provided to worldwide recognized institutions as World Bank, UNESCO, USAID, FAO, Norway Embassy, Switzerland Embassy, Konrad Adenauer Foundation, Vodacom, South African Breweries, Castrol, BP, Total, British Council, among others.
We believe in the power of building people, solutions and communities from insideout.
On starting from the end.
On understanding people first and building solutions backwards.
We believe in research as catalyzer for sustainable development and" growth.
UNDERSTANDING PEOPLE. INSPIRING CHANGE AND SUSTAINABLE DEVELOPMENT.
Our Commitment
RIGOR
RELIABILITY
EXPERTISE
ADD VALUE
We are deeply committed to applying the most appropriate research tools to meet the objectives of each investigation and ensuring a structured and controlled approach at all stages of the research, in order to guarantee maximum rigor.
We deliver what we promise on time.
Our quality control systems, applied throughout the research process—from sampling, design of research instruments, to data collection and processing—ensure a reduced risk of bias and high levels of consistency and reliability in the data collected and the insights provided.
We only deliver services and solutions on areas we have expertise for. Our teams are highly skilled and have a successfully track record of delivering within high standards in the fields we operate.
We are deeply committed to our Client’s goals and objectives and to deliver highly value-added solutions and insights. We see ourselves as a catalyst of our Clients goals and objectives.
OUR AREAS OF EXPERTISE
What We Do
We help our Clients to understand people, their perceptions, needs, aspirations, expectations, behaviors through research and we inspire sustainable development and growth by partnering with them to design human centered programs, campaigns and solutions based on those powerful insights.
SOCIAL RESEARCH
MARKET RESEARCH
SOCIAL MARKETING CONSULTANCY
CX DESIGN
OUR OFFER
Social Research
BASELINE SURVEYS
PERCEPTION SURVEYS
TRACKING & MONITORING SURVEYS
MID-TERM AND END-TERM EVALUATION SURVEYS
IMPACT ASSESSMENT SURVEYS
SOCIAL CAMPAIGNS PRE-TESTING
GENDER RELATED SURVEYS
DATA COLLECTION (AD HOC FIELDWORK –ON DEMAND)
OUR OFFER
Market Research
BRAND HEALTH & NPS SURVEYS
CONSUMER & SHOPPER SURVEYS
TRACKING & MONITORING SURVEYS
CUSTOMER SATISFACTION & CX SURVEYS
EMPLOYEE SATISFACTION & ENGAGEMENT SURVEYS
PRE-CAMPAIGN TESTING
OUR OFFER
Social Marketing
SOCIAL MARKETING PROGRAMS DESIGN
SOCIAL MARKETING CAMPAIGNS DESIGN
SOCIAL MARKETING CAMPAIGNS IMPACT ASSESSMENT
OUR OFFER
CX Design
CUSTOMER EXPERIENCE DESIGN
CUSTOMER EXPERIENCE IMPLEMENTATION
EXPERIENCE ASSESSMENT AND MONITORING
Our Team Main Credencials
